Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing - Essay ExamplePositioning strategies aims to ensure that an boldnesss names pops up in the minds of consumers whenever services in their field of expertise argon required. Differentiation strategies ensure that the products and services caned to the market are remarkable compared to those offered by their competitors. This gives an organization the edge over their competitors when battling for consumers in that particular market (Guidry, 2011). These strategies are implemented in a number of businesses, including hospitals and other(a) health apportion facilities. An example that can is used to showcase their use is the comparison between Bon Secours St. Marys Hospital and HCA Henrico Doctors Hospital that are both located in Richmond VA. both(prenominal) of these hospitals function independently but are part of larger organizations that have other hospitals in the Richmond area and throughout the United States. Though these twain organizations essentially offer sim ilar services to their clientele positioning and differentiation strategies are used to ensure that they stand out from their competitors as they strive to demote a better grasp on the regions market. ... This hospital has created marketing strategies that have ensured its survival over the years most notably in this case positioning, and differentiation strategies. The differentiation strategies used by the hospital is seen in the types of services that it offers the clients who visit their premises. One service includes Bon Secours for Women. This is an initiative launched by the hospital and aims to offer specialized healthcare services to the women who visit the hospital (Bon Secours Health System, Inc., 2012). Bon Secours for Women deals with medical issues that solely affect women, such as giving birth and parenting issues that follow afterwards. Classes and bringing up is offered and presented to consumers onbreastfeeding, parentingand management of any complication that ma y arise after the birthing process, such as the care of wounds for women who have had to undergo a caesarean section. Though these services are offered by other hospitals as well, St. Marys Hospital has gone a step farther by setting it aside from the other medical services on offer, thus making the women who seek these services from their hospital believe that they are cared for and appreciated, unlike other healthcare facilities whereby these services are alligned with the rest of the medical care that they have to offer. Bon Secours for Womenconcentrates on a particular niche in the market, which is women, and their needs. They aim their marketing toward women customers who prefer specialized care when relations with any medical issues. Home care services are another specialized area for Bon Secours. This is also another clever way of differentiating the hospitals services from those offered by other