Criminal justice Essay Example | Topics and Well Written Essays - 500 words - 3

Criminal justice - Essay Example Nevertheless, unexpectedly, every single one of these studies was carried out within the period of the Miranda resolution, and none have been repeated afterward. Hence, the entire literature on the impact of the Miranda Act on individuals and law enforcement personnel thus far originates from studies that were carried out during the early years of Miranda (Cassell & Fowles, 1998). Because the more enduring effect of a court resolution is more relevant to academics than its immediate impacts, as expressed by Leo (1996), it is astonishing that no academic has investigated the effect of the Miranda Act in almost three decades. The Miranda Act has been the most contentious and the most condemned case of the Supreme Court in the United States criminal justice (Fridell, 2006). Even though nobody has methodically studied the continuing impacts of Miranda on collective awareness, court cases, or law enforcement methods and behavior, the subject matter of Miranda’s effect is still a ro ot of contention among academics and practitioners (Leo, 1996). Despite the unending debate between liberal and conservative scholars of the Miranda Act, law enforcement personnel have effectively adjusted to the provision of Miranda of ‘pre-interrogation constitutional warnings’ (Leo, 1996, 628) in recent years.

Dolphins as Persons Essay Example for Free

Dolphins as Persons Essay Dolphins are toothed sea mammals which closely resemble whales. There are over forty kinds of dolphins in the world and are said to be friendly to humans unlike many marine creatures. They are the most intelligent of all sea creatures and the trained ones are able to understand or decode human messages. There are cases where lost travelers have been guided by dolphins and also in other instances where some drowning victims have been saved by them. Many people have argued that dolphins should be considered as persons something that has elicited a lot of mixed reactions with some backing this argument while others strongly refute it. This paper is going to take a stand and support the claim that dolphins should be considered as persons. The first incident that left many questioning themselves as to whether dolphins should be treated as animals or persons was when two bottle-nosed dolphins from the University of Hawaiis Marine Biology department meant for experimentation were released back to the waters by La Vasseur who from a human perspective considered capturing of dolphins and keeping them in an isolated place from the rest, rationing their food and denying them the environmental conditions they enjoyed in the sea considered it as mistreatment and unethical. His argument was that these animals should be accorded some rights so as to protect them from being mistreated and he even went to an extent of asking if the Thirteen Amendment human rights could be extended to them. The ruling in this case to some extent closed the doors for dolphins to be accorded the rights they deserve by refusing the case to take a moral perspective when judge Doi termed it as pure theft (Miller and Williams, 1983; 365). There are many facts about dolphin that go unexplored or if this is not the case, they are simply ignored. If these facts are given the attention they deserve then one would be in a better position to comprehend why these animals should be treated as persons. One thing that should be known is that just like human beings, dolphins have a sense of humor. According to Blackstock (2003), dolphins try to joke by surprising unsuspecting pelicans by grabbing some feathers from its tail or inching stealthily to unsuspecting fish and grab its tail. In other cases, dolphins would be seen tricking some turtles where it would make it roll a number of times. Still in another incident, a dolphin was seen trying to bait a fish only to snatch the bait before it could be eaten thereby leaving the fish puzzled. This is indicative of possession of high intelligence as it only human beings and other primates that possess a sense of humor. Dolphins like human beings have a way of communicating. Their bodies are designed in such a manner such that they produce whistles and clicks as they swim using their nasal passages. This communication keeps them away from any danger for example, they whistle as they swim in the sea to ensure they are together. Apart from this, they maintain body contact by swimming close to one another where they can rub and hit each other with their pectoral fins. They also use their pectoral fins to greet each other just like humans use their hands and shoulders to hug one another. This is said to happen when two different dolphins come together and touch each other with their pectoral fins something that is interpreted to mean greetings (Robins Island. org. 2009). To detect whether there are dangers ahead, dolphins send ‘clicks’ into the water which if they hit a solid object such as rocks, boats, logs and other sea animals are rebuffed. By using their complex means of detecting the echo, they estimate the distance at which these objects could be located depending on the strength of the echo. Also dolphins are capable of producing whistles with different emotional tones that send specific emotional messages. A study that was done shown that when this sound was produced, other dolphins responded and behaved in a particular way. Just like a human mind which through experience acquires or gains knowledge, dolphins too can acquire knowledge. Studies that were done shown that trained dolphins have been able to mimic certain human sounds or perform some spectacular tricks that one would imagine could only be done by a human being like somersaulting in water. Having realized the level of intelligence these animals possess, the United States navy had at one time thought of training them so that they would help them in their undersea operations but it was later realized that they if they were trained, they would interfere with nuclear submarine operations. The truth is that if trained these animals are able to survey the security of the area and give the feedback before any naval operation is conducted just like humans do. The only difference between these animals is that it is their nature to stay in water and thus they are better adapted to swimming in the sea than human beings. They are able to relate well with human beings and because they are able to communicate and work with human beings in various marine operations, they should be treated as a non-human person and not like animals as this show that they think and reason just like human beings. For example, according to the Science Daily (2003), the US navies used dolphins in 2003 to detect the bombs that might have been planted by Iraq troops in the sea channel where ships carrying hospital and other war materials would pass through. The only notable difference between humans and dolphins is that one is a sea mammal while the other is a primate and thus there would no good reason as to why these animals should not be protected and accorded the rights they deserve. Using its intelligence, bottle-nosed dolphin seems to understand the value of human life and that it is why it saves swimmers from being attacked by sharks. This is something that was attested by Howe who according to New Zealand Press went to swim with his daughter and was about to be attacked by a three meter shark before he was saved by a herd of dolphins who kept it at bay (Jones, 2004). This shows that just like how human beings protect their pets, dolphins also value humans and thus treat them as their best friends. This shows that their level of intelligence is close to that of humans and thus people should awaken to the role they play in their lives and treat them like other humans. Indeed, dolphins should be treated and categorized as persons. Their level of intelligence is much close to that of human beings and they seem to understand human beings as humans do and that is why they save swimmers who are at danger of being eaten by sharks. Dolphins in some cases have worked closely with humans for example during the transportation of hospital aid to Iraq where they were used in detecting bombs set in the sea by Iraq rogues soldiers. Most of the characteristics that dolphins possess are like those of human beings for example they have a way of communicating, system of danger detection, emotion appeal or aspect and they are social animals as they stay in herds or in pairs. For these reasons dolphins’ rights should be treated and protected just like human rights are protected by the constitution. References: Blackstock, Regina. 2004, Dolphins and Man equals. Available at http://www. littletownmart. com/dolphins/ Jones, S. November 24, 2004. Dolphins save swimmers from shark. Retrieved from http://www. guardian. co. uk/science/2004/nov/24/internationalnews Miller, H. B. and Williams, W. H. 1983. Ethics and Animals. Humana Press. Robins Island. org. 2009. Facts and Information about Dolphins. Accessed from http://www. robins-island. org/dolphins_facts. php Science Daily. 3rd July, 2003. Men, Mammals, And Machines: Underwater Drone Works With Men And Dolphins. Accessed from http://www. sciencedaily. com/releases/2003/07/030701224407. htm

Still Falls the Rain Analysis

Still Falls the Rain Analysis The central theme of this poem is centred around a hard topic: the bombing of London during War World II. Edith Sitwell presents a world in need of change. However, she deals with this theme from a Christian perspective. This viewpoint is portrayed in seven irregular stanzas and thirty five lines which are written in free-verse. This means that, despite being an organized piece of writing with a coherent rhyme, meter and rhythm, it does not follow traditional patterns and these effects are used irregularly. The four final words in stanza 1 are an example of this: Rain, loss, nails, and Cross. While the first and third form a half-rhyme, which is a common feature in free-verse poems, the second and fourth form a perfect rhyme. Contrarily, the four lines in stanza 3 end with the words Tomb, rain, brain and Cain, forming a perfect rhyme in the last three words, while the first one does not rhyme at all. Moreover, sometimes an internal rhyme can be detected in words such as Field and feet, both in line 11, following a pattern of assonance since they have the same vowel sounds. Most lines have different lengths and they lack an established pattern of stressed and unstressed syllables. Overall, both free verse and these latter features enable the author to express her feelings more vividly, so that these emotions will be easily transmitted to the reader. Finally, all these effects provide the poem with beauty, making it more attractive for this reader. The structure or line divisions also create units of meaning. The seven stanzas of this poem may represent the seven days of the week, symbolizing how the suffering of Christ still persists. In the same way, six of these seven stanzas begin with the same statement: Still Falls the Rain. This number six can refer to humankind, which was born in the sixth day of creation in accordance with Genesis 1. Furthermore, the fact that Sitwell uses this sentence so many times emphasizes the duration and severity of that moment, thus bringing us closer to her emotions. Moreover, the expression He bears in His heart all wounds (line 20) strategically appears in stanza 5. This number may refer to the five main wounds of Christ (two in his feet, two in his hands, and one in his side). Nevertheless, all these effects contrast with the last stanza, which is finished with a hopeful message: Still do I love, still shed my innocent light, my Blood for thee'. Sitwell uses these words as she wants to remi nd us that God loves us and He gave His life for us; she trusts in Gods ability and willingness to act in a chaotic world. Overall, this poem shows the pain in the world, but leaving a gap of hope at the end. Since Sitwell has such firm religious vocation, biblical allusions are widely present in this poem. In line 3, for example, Sitwell refers to the rain as follows: Blind as the nineteen hundred and forty nails. By naming those nails used upon Christs cross, she represents the year of writing of this poem as well as the years elapsed from Christs birth. Similarly, other expressions such as the Starved Man, which is repeated in lines 14 and 19, indicate the existence of the Messiah, the Savior. It emphasizes the fact that wars only bring about pain and sins which ordinary people could only stand through their hope that this starved man will help them. Moreover, Sitwell sets her poem in the Potters Field (line 8). Later described as the Field of Blood in line 11, it describes a piece of land obtained by Judas Iscariot after betraying Christ, which was and is actually still used as a war cemetery. This field makes us think about past relatives who fought in the war, creating empathy. Over all, these biblical allusions especially help Christians to relate the poem to themselves and understand the consequences of war. Finally, the transmission of such deep emotions and reflections also helps to conclude that the register used in this poem is as lyrical as it is religious. The language of poetry has the power to touch our emotions and affect our understanding of ourselves and the world. This means that language can make the reader perceive the world and the poem with a higher definiton or, on the contrary, with ambiguity, providing this poem with different meanings. Sitwell creates these effects through rhetorical features such as imagery and simile. Imagery is the most popular device in this poem. For example, the rain may be understood as normal rain as well as the raining down of bombs during the air raids. This effect is created through descriptive adjectives like dark and black in line 2, giving a somber mood to the poem, and blind in line 3, representing the blindness of those people in war who do not remember Christs suffering during His crucifixion. The rain may also symbolize the blood shed by Christs side, which is a symbol of redemption for all sinners. Sitwell confirms this fact in line 19: Still falls the Blood from the Starved Mans wounded Side. Christ shed His blood for everybody in the same way people are unified in their communities during times of bombing. Sitwell conveys that we all have a God to believe in, who will always help us without making any distinction between social classes. Thus, Sitwell makes a plea for clemency in line 15 by referring to a parable about Dives and Lazarus: Christ that each day, each night, nails there, have mercy of us, continuing in line 16 as follows: On Dives and on Lazarus. Dives represents the rich man who is unaware of the poor man, the beggar Lazarus. They may symbolize hell and heaven respectively. Several images of the poem produce feelings of suffering in regards to the war. Thereby, the hammer beat in line 7 could be understood as an image of something which strongly beats this poem, emphasizing its hardness. Other words such as Tomb in line 9 and that worm with the brow of Cain in line 12 also stress this suffering. The latter refers to the mark made in Cains brow after killing his brother Abel. Finally, Sitwell refers to the The wounds of the baited bear in line 23, describing the helplessness of an animal in captivity towards its keepers and, concurrently, symbolizing the suffering of all those people involved in the war. More rhetorical features are found in this poem, such as the use of the simile. As it has been explained before, the rain is constantly compared through adjectives which convey darkness and hopelessness in the world such as those in line 2: Dark as the world of man, black as our loss. Another feature is personification. This is demonstrated in lines 12 and 13, where Sitwell claims that the human brain Nurtures its greed. She provides the brain with the personal ability of nurturing itself. Finally, alliteration on the consonant s occurs in line 28: See, see where Christs blood streames in the firmament, representing the sound of that flowing blood. Overall, rhetorical features force the reader to engage with his or her imagination and invite him or her to live the experience of war. Sitwell integrates all the previous points in the poem by using the third person, since she is describing what she feels and sees: the rain and the war. However, she sometimes changes this by directly referring to God. This happens, for example, in the last stanza: Then sounds the voice of One who, like the heart of man, Was once a child who among beasts has lain- Still do I love, still shed my innocent light, my Blood for thee' The fact that she is referring to God is portrayed through her use of capital letters in some words, such as One. It is also present when thinking about the biblical parable of Jesus having been born in a stable among animals, as is explained in line 34. Hence, it may be understood that Sitwell is trying to represent Gods own words in the last line. Moreover, there is a change of person in line 27, where the author introduces her own words as follows: -O Ile leape up to my God: who pulles me doune-. This is the only time she uses the first person, and it is written between dashes. While the dashes usually appear as a stylistic device in the poem, this time they are used to introduce the authors own voice in that line. This change of person causes the reader to understand and feel the situation from the authors own perspective. Finally, special punctuation, such as enjambment, is used in order to beautify the poem. It appears between lines 11 and 12, as the pause does not coincide at the end of the sentence: In the field of Blood where the small hopes breed and the human brain Nurtures its greed, that worm with the brow of Cain This poem is a statement of the authors Catholicism, which is used to reflect the existing difficulties in the world, such as the connection between the bombs and the dead in the ground. In general, she deals with this theme from a hopeful point of view. In my opinion, this poem is magnificently written. Sitwell employs a fantastic use of vocabulary and literary devices which cause great tension when reading the poem. This also led to me being reminded of some ancestors who fought in the war whilst reading it. I liked how the poet smoothes the tension in the last stanza and gives us that encouraging and optimistic message. Sitwells poetry reflects his heroic stance to face the terrors of life with an unshakable conviction that faith and poetry will ultimately triumph.

Evaluating Customer Retention Methods used by Coca Cola

Evaluating Customer Retention Methods used by Coca Cola A consumer is a person who spots a need or desire, and then looks for the best way to satisfy his or her need either by purchase or acquisition (Solomon et al, 2010). Consumer behaviour as defined by Solomon et al (2006) is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs or desires. Customer retention is vital these days and organisations are looking for the best way to please and satisfy the interest of their consumers. According to Fill (2009), the understanding of the buyers behaviour makes marketing strategies and plan come out successful. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. The Econo mic recession was a trying time for companies which led to the closures of some and loss for majority, the soft drink industry is not an exception and Coca- cola which falls under the soft drink industry will be analysed on how effective the management of their consumers was to in ensuring their survival in the recession. 1.1 A brief summary of The Coca- Cola operations The Coca-Cola Company (TCCC) is the largest manufacturer, distributor and marketer of non alcoholic beverage, concentrates and syrups in the world. Coca-cola has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, which are now sold in more than 200 countries in the world. (Coca-cola, 2010). Coca- cola first got to Britain in the year 1900, after Charles Candler brought a jug of syrup along on a visit to England. Soon after, in the early 1920s, it went on sale at the London Coliseum and in Selfridges. Since then coca-cola Britain has come up with innovative soft drinks namely: Coca-cola; Diet Coke; Coca-cola zero; Sprite; Sprite zero; Fanta;Fanta Zero; 5 Alive; Schweppes; Schweppes zero; Powerade; Powerade zero; Kia ora; Kia ora(no added sugar); Dr. Pepper; Dr. Pepper zero; Lilt; Lilt Zero; Oasis; Oasis extra light; Glaceau vitamin water and Relentless. (Coca-cola, 2010) With about 4,650 employees, Coca-cola GB claims to have sold 228million cases in 2008. Pic. 1.1 The Coca-Cola Company Great Britain brands Available on this link- http://www.coca-cola.co.uk/brands/ 1.2 An overview of the soft drink industry in Great Britain Mintel (2010) stated that close to one-quarter of companies in the UK soft drinks market is growing at more than 10% per year. Some of the main players in the UK soft drink industry include Coca-cola, Pepsi cola UK, Tropical UK, Nestle UK etc to mention but a few. The British Soft Drinks Associations 2010 UK Soft Drinks Report found that the overall market grew by 1.7% in 2009, with total consumption reaching 14,140 million litres, at a retail value of  £13.224 billion (Mintel, 2010). The British Soft Drinks Assocaition (2010) stated that it was encouraging to see that the soft drinks market was holding up during the economic downturn. According to M intel (2010), for the second year running, Coca-cola topped interbrands best global brands table, placing it above its competitors in the soft drink industry. The coca-cola company has continued to focus on expanding its business through taking tactical places in niche soft drinks producers, by purchasing a stake in UK smoothie produce r, Innocent Drinks (Euromonitor, 2010). 1.3 The recession in United Kingdom Recessions occur during the down or contraction phase of the business cycle. The term business cycle refers to the familiar ups and downs of economic activity. (Pearce and Michael 2006). Furthermore, Pearce and Micheal (2006) opined that recessions cause significant declines in resources available to the firm because customers spend less, lenders lend less, and competitive rivalry increases. Initially, the behaviour of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Industrial and business customers may become disloyal, demand renegotiated contract terms, and alter purchase patterns. Also by Pride and Ferrell (1995), recession is a stage in the business cycle during which unemployment rises and total buying power declines, stifling both consumers and business peopless propensity to spend. The UK economy was growing faster than the average for the Euro zone throughout most of this decade. However, an abrupt slowdown began in 2008 and the economy entered a recession in the third quarter. According to Euromonitor (2010), real gross domestic profit fell by 4.9% in 2009, making this the UKs longest post-war recession. The UK has been harder hit than many countries because of its large financial sector. The fiscal position has deteriorated over the past several years. The deficit was pushed even higher as a result of the bailout of large banks. The number of unemployed also rose by 50% during the recession with 800,000 jobs being lost (Euromonitor, 2010). The recession led to business closures, job losses and a lack of employment opportunities in the UK (Athey, 2009). This first global recession in the new era of globalization, started in the US, spread to Europe, and eventually became global; its the worst economic crisis since the great depression. (Stiglitz and Joseph, 2 009). 1.4 The Coca-Cola Company and the recession TCCCs gross profit margin decreased to 64.2 percent in 2009 from 64.4 percent in 2008, primarily due to foreign currency fluctuations, adverse geographic mix as a result of expansion in their up and coming markets, current focus to steer better reasonable initiatives across different major markets and unfavourable channel and marketing mix in some certain markets. (Coca-Cola, 2010). Even though there was a slight decrease (0.2%) in their profit margin compared to the previous year, TCCC arguably performed well despite the economic downturn. The unit case volume in TCCC is one of the measures of the fundamental strength of the company because it helps to measure progress at their consumer level. In Europe, the sales volume of year ended 2009 versus year ended 2008 shows that the unit case volume in Europe decreased 1 percent, caused mainly by the ongoing hard macroeconomic situations in most part of Europe. These hard macroeconomic conditions influenced major markets and caused a decline in the unit case volume of 8 percent in South and Eastern Europe, 4 percent in Iberia and 2 percent in Germany. The volume declines in these markets were partially made up for by 6 percent unit case volume growth in France and 4 percent growth in Great Britain.(Coca-cola, 2010). Table 1.1- Financial result of The Coca-Cola Company Year Ended December 31, 2009 2008 2007 2006 2005 (In millions except per share data) SUMMARY OF OPERATIONS Net operating revenues $ 30,990 $ 31,944 $ 28,857 $ 24,088 $ 23,104 Net income attributable to shareholders 6,824 5,807 5, 981 5, 080 5, 872 GROSS PROFIT 19,902 20,570 18,451 GROSS PROFIT MARGIN 64.2% 64.4% 63.9% PER SHARE DATA Basic net income $ 2.95 $ 2.51 $ 2.59 $ 2.16 $ 2.04 Diluted net income 2.93 2.49 2.57 2.16 2.04 Cash dividends 1.64 1.52 1.36 1.24 1.12 BALANCE SHEET DATA Total assets $ 48,671 $ 40,519 $ 43,269 $ 29,963 $ 29,427 Long-term debt 5,059 2,781 3,277 1,314 1,154 1.5 Scope of Study The interest of this study lies mainly with The Coca-cola Company, focusing on Coca-cola Great Britain as the scope of study. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. CHAPTER TWO 2.0 Key Consumer Behaviour Aspects Three key consumer aspects have been carefully selected from Jiang (2010) as explained in the Consumer Behaviour Lectures; the following aspect of the consumer behaviour may have influenced the continuous purchase of coca-cola products despite the economic downturn- the buying process, Attitude formation and Motivation. 2.1 The Buying process A buying decision making process is the selection of an option from two or more alternative choices (Jiang, 2010). Coca-colas consumers can be explained in Consumer as a Problem Solver (Habitual Decision Maker). A habitual decision maker makes choices that are characterised by an impulse made with little effort and without conscious control (Solomon et al, 2006). Coca-colas brands are low involvement products and so require little information search. Most decisions made by people who consume coca-cola are with little or no conscious effort. Coca-cola consumers purchase Coke for example based on a habit that has been formed over time. Also the Evaluation of alternatives can be used to explain the brands resistance to the recession, much of the consumers effort that goes into a purchase decision develops at the stage in which a choice must be made from the accessible alternatives (Solomon et al, 2006). In many cases, there are a number of alternatives (such as water, soft drink or alcohol) a consumer could consider in satisfying a biogenic need, i.e. to conquer thirst. A consumer that has formed a habit overtime to purchase diet Coke for example will always have in mind a diet coke whenever hes thirsty. Branding can also be an influence on the evaluation of alternatives. In a survey of Global Brands, Inter Brand and Business Week identified the significance for companies to create communities around their products and services, which gives the customers the opportunity to feel as if they own the brand (Solomon et al, 2006). Fill (2009) also supported that as a brand becomes established with a buyer, so the psycholo gical benefits of ownership are preferred to competing offerings, and a form of relationship emerges Coke is not only seen as a drink by its consumers, but seen in the light of its heritage and relationship with them( Payne,2007). Brands also create impressions and strong feelings so much that when people see the coke bottle with its red label, and the content, people suddenly feel thirsty and the need to have a drink (Riesenbeck and Perrey, 2007) According to Mintel, (2010), the Interbrand ranked Coca-cola as the number one global brand in the year 2009 and 2010 respectively. Brands can influence a consumers choice in a decision making process, in a study conducted, 51percent of consumers preferred Pepsi over Coke , while in an open test, only 23percent preferred Pepsi over coke(Jenkinson, 1995). In my opinion, Coca-cola consumers have developed a relationship with the brand, which makes them to choose coca-colas brands amongst all other alternatives even in a recession. The econom ic downturn did not affect consumers choices, habits did not change despite the recession; coca-cola consumers did not change their product preferences because a habit has been formed over time. Table 2.1 Buying Decision making process Evaluations After purchase behaviour/feeling Involvement Information search Need recognition Need Purchase Decision Identity Alternatives Source- (Jiang, 2010) 2.2 Attitude Formation Attitude is a persons learned predisposition, tendency to respond to an object in a consistently favourable or unfavourable way (Allport, 1935) as cited by (Jiang, 2010). An attitude formed, lasts over a period of time, an attitude towards what a person eats or drink or developing an attitude towards different brands (such as drinking diet Coke rather than drinking diet Pepsi) or also having an attitude towards a general consumption pattern(such as eating twice to eating once in a day) (Solomon et al, 2006). The Utilitarian Function which is related to the basic principles of reward and punishment will be used to explain why TCCC was not entirely affected by recession. Attitudes are formed based on the presumed product qualities (either pleasure or pain) (Solomon et al, 2006). Attitudes influence a consumers decision making and the goal of a marketer is always to create a positive attitude towards a product or change existing attitudes (Fill, 2009). In a recent research conducted by TCCC to evaluate consumers attitudes towards its brands, it revealed that coca-cola is the brand most associated with happiness (Coca-cola, 2010). The result of the survey revealed that over a half of the people that participated in the research said its the taste that makes them smile others said sharing a bottle of coca-cola with family and friends can provide an opportunity to spend time together (Coca-cola, 2010). Coca-cola consumers have developed an attitude overtime, so the recession would not change their product preference but might just alter their consumption pattern (such as reducing the intake of one three bottles per day to two bottles per day). The theme of the TCCC also stresses straight forward benefits (Coca-cola.Open Happiness). TCCC develops strategies to penetrate their consumers lifestyle to pass a message. In order to promote Coca-Cola Zero (one of Coca-Colas brands),TCCC partnered with the Twentieth Century Fox and director Ja mes Camerons for his epic-adventure and blockbuster film Avatar. This promotional strategy helped to form an attitude towards Coca-Cola Zero and raise its awareness. They also use promotional activities and sponsorship of events such as sponsoring the premiership in England and Scotland to reach a large and well defined audience (football fans) and consumers attitude are formed through these sponsorships in making a purchase decision. Attitudes towards coca-cola could also be formed by the yearly coca-cola adverts, as supported by Pearce and Micheal (2006) aggressive marketing campaigns may be more effective during recessions, as competitors feeling the pinch might attempt to forestall losses by reducing their advertising. During the recession, TCCC, engaged in massive paid advertising to reinforce their brands in the minds of the consumers. Also towards the end of each year, coca-cola does an advert, using the Christmas theme to convey its message to its viewers. The viewers feelings about the context in which an advertisement appears can also influence brand attitudes (Solomon et al, 2006). Liking this Christmas themed adverts would naturally link us to Attitude Formation (three hierarchies of effects), Affect, Behaviour and Beliefs. Affect (like the brand), behaviour (buy the brand), belief (feel satisfied with the brand) or belief (create awareness of the brand), behaviour (buy the brand), affect (like the bra nd) or belief (create awareness of the brand), affect (like the brand), behaviour (buy the brand). Attitude formed over time influences a consumers purchase behaviour, in spite of the recession, it can be argued that the attitude of the TCCCs consumers did not change, and there was a continual process in consumers purchase pattern. Coca-cola was not so affected by the recession because of the consumers favourable attitudes towards their products Table 2.2 Three Hierarchies of Effects Attitudes based on cognitive information processing Affect Attitudes based on behavioural learning processes Behaviour Behaviour Behaviour Beliefs vvv Beliefs vvv Beliefs vvv Attitudes based on hedonic consumption Affect Affect Source- (Jiang, 2010) 2.3 Motivation Motivation is the driving force within individuals that impels them to action, this driving force is produced by a state of tension which exists as the result of an unfilled need (Jaing 2010). Every action is done for a reason. Motivation refers to the process that cause people to behave as they do, motivation occurs when a need (Utilitarian-consumers practical benefits or Hedonic-consumers emotional benefits) is aroused that the consumer wishes to satisfy. The desired end- state is the consumers goal. The degree of arousal is called a drive (Solomon et al, 2006). The purpose of purchasing a drink would be to satisfy a biogenic need, i.e. to conquer thirst. For a consumer to now choose a diet coke because hes thirsty is called psychogenic. Coca-cola motivates its consumers through its themed message (Open Happiness), and this can be explained in the hedonic needs (Consumers emotional benefits) The survey TCCC conducted for their consumers shows that the taste of coca-cola makes them happy. What motivates a consumer might be different compared to the other consumer. A regular coke consumer willing to reduce his sugar consumption will be happy to switch to coke zero which has no sugar and less calories. According to British Soft Drinks Association, (2010), Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs. The industrys ability to provide the public with a wide range of enjoyable and affordable drinks will ensure it remains resilient despite the tough economic climate. TCCC also motivates its consumers by regularly innovating different products to suit specific needs, e.g. no sugar drink (Coke zero). Also viewing it from the Consumer involvement angle, TCCC also motivates its consumers by connecting with millions of them every day through their brands Facebook pages, Twitter and influential blogs, creating a dialogue that allows TCCC to build their brand assets an d strengthen their consumer relationships. Solomon, (2006) defines involvement as a persons perceived relevance of the object based on his/her inherent needs, values, and interests. Through this Fans page on facebook and twitter, consumers can access their advertisements, Coca-Cola applications and downloads, and get live updates from the company. Also TCCC involves their consumers through the Coca-Cola Freestyle machine, this makes the consumers beverage innovators by giving them choices and variety to make more than 100 different branded beverages at the touch of a button, this provides fun, and a relationship that connects the company with its consumers. (Coca-cola, 2010). TCCC motivates their consumers by associating with things that will be of interest to the consumers, for example; on their website is a calculator used for checking amount of calories and quantity of drinks consumed every week so as to help consumers monitor their calorie intake in having a healthy diet and lif estyle. This can help motivate a consumer to purchase TCCCs product because they have shown the consumer the consumer that in as much as they want to make profit, they also care about them and their health. The recession did not really affect TCCCs sales because of the motivation TCCC tries to create and the relationship they have been able to build overtime with their consumers. CONCLUSION 3.1 Conclusion Understanding consumers behaviour is key to having a successful company; marketers need to deepen their research on their consumers because the consumers are becoming aware of the important role they play in their consumption pattern. Competitors are always also looking for tactics to grow and influence new consumers, and any organisation that does not meet up with consumers expectations would be losing a consumer. Companies should look for ways to retain their current customers and also focus on getting new ones attracting new customers should be a priority in a recession (Pearce and Michael 2006). Organisations should actively engage their customers more than before.

Crime Scene Investigation Essay -- Media, TV Show

Every week more than 60 million Americans turn their television sets to tune to the popular crime investigation drama CSI: Crime Scene Investigation or one of its countless spin offs, which have become increasingly popular among the American public (Shelton, n.d.). The show has been a top rated drama since it was first aired in 2001, it has received several Emmy nominations, and many even claimed it has lead to the considerable increase in college students studying forensic science. Recently however, despite its many achievements several newspapers and magazine articles began warning about the impact the shows influence is having on our criminal justice system; they referred to the phenomenon as the CSI Effect. Max Houck, Director of the Forensic Science Initiative at West Virginia University, explains the CSI effect as â€Å"basically the perception of the near-infallibility of forensic science in response to the TV show† ( Podlas, 2010, p. 99). The concern among criminal jus tice experts and prosecutors is that the so called CSI effect creates unrealistic expectations that every case must be solved with high tech forensic tests, which they believe, has a significant impact on juror decision making. Exposure to the dramatized and fictional depiction of crime solving portrayed by these television shows has had a significant impact on viewer’s conception of reality, which has negatively altered the expectation of jurors and influenced jury verdicts. In order to comprehend the impact of television crime dramas on the criminal justice system, it is important to understand how the CSI effect operates. The relationship between entertainment programming and viewer beliefs is based on the media theory of cultivation. The cultivation theor... ... more than twelve million people tuning in to watch CSI (Shelton, n.d.), and with science and technology continuing to evolve so rapidly, we will continue to see a substantial influence on American criminal justice through their impacts on potential juror expectations. Our criminal justice system should seek to adapt to these changes as supposed to fight them, the way the system is set up juror verdicts are expected to be a reflection of our society’s values. With those value will change and jury verdict will reflect those changes in popular culture. In adapting to such changes, we must invest in funding and training law enforcement to collect and analyze scientific evidence. While we adapt to those changes it is crucial that the jury is carefully instructed about the nature of such evidence as well as properly selected by a Voir Dire process to identify biases.

Russian History Essay -- Vladimir Lenin, Peter the Great

The Soviet Union has had numerous leaders throughout it’s existence as a country. However, there are a few leaders that will forever be in Russian history books and lectures. Among those leaders who have had the largest influence on the Soviet Union are; Vladimir Lenin, Peter the Great, Alexander Kerensky, and Joseph Stalin to name a few. While all of the leaders are interesting and have influence on Russia, this research paper will specifically focus on Joseph Stalin. Joseph Stalin lead the Soviet Union for over 20 years and he certainly had a unique way of doing so. While Stalin did contribute to turning Russia into a world superpower, he was a murderous dictator who is among many things, responsible for millions of innocent lives, genocides, and famines. While Stalin’s birthday is printed in different places as two different dates, Iosiph Vissarionovich Djugashvili was born on December 21, 1879 in Gori, Georgia (Montefiore 2004). Stalin was born to â€Å"illiterate peasant parents†, Vissarion and Ekaterina, and his father is said to be the cause of his ruthless soul. According to the Jewish Library, he was undeservingly beaten by his father and this was reason for him to have revengeful feelings towards everyone who had power over him (Jewish Virtual Library 2011). He eventually would chang his name to Joseph Stalin, which means â€Å"Man of Steel†. Some sources say that Lenin is referenced in his name change (stal + Lenin = Stalin) (Jewish Virtual Library 2011). When Stalin was just seven years old his face was permanently scared after he acquired a case of smallpox. Iosiph attended church school when he was young and would also do so later under the preference of his mother (Radzinsky 1996). Stalin was involved in two ac... ... of tyrant reign, millions of innocent Soviet people were enduring murders, false imprisonments, famines, brainwashing, and terror. They feared constantly that they be subjected to unjustified arrest or execution. They feared for the lives of their friends and family and also for the future of their children and the future of Russia. Stalin died on March 19, 1962 in Kazan where he was banished to. It is thought that he had help, like his father, in dying. I’m sure that the Soviet people breathed a sigh of relief, they no longer had to live in such an intense fear and anxiety. However terrible he was many Russians still believed him to be a great leader. Stalin was a murderous dictator who is among many things, responsible for millions of innocent lives, genocides, and famines however, Russia has Stalin to thank for turning the country into a world superpower.

biology presentation for the skeleton :: essays research papers

Intro – slide 1 – acetate 1 The skeleton of a human foetus is formed from tough but flexible cartilage that acts as a blueprint for bone construction. During ossification ( the changing of cartilage to bone) which begins before birth, the cartilage is broken down and the resulting space is filled by bone building mineral salts and protein fibres secreted by bone cells. Humans have a bony endoskeleton made up of 206 bones, although we are born with up to 300, but many of these fuse during childhood. slide 2 The skeleton is divided into two parts ; the axial and the appendiculur. Axial skeleton The axial skeleton consists of the skull, backbone and rib cage which forms the upright axis of the body. It helps to protect the brain, spinal cord and organs in the chest. Appendicular skeleton The appendicular skeleton consists of the upper and lower limbs and the pectoral (shoulder) and pelvis and girdles. The human pelvis is adapted for an upright stance. the lower limbs support the upper body and enable walking and other locomotory movements to take place, where as the upper limbs are used for manipulation. Slide three Just read off screen Slide four – acetate 2 Muscles are used to move your bones. Most muscles are joined at both ends to bones. They are joined to bones by non elastic tendons. Bones are held in place by strong fibres called ligaments. Slide five – acetate 3 Joints are formed when two or more bones come together. Most joints allow bones to move. The amount of movement depends on the type of joint. The elbow joint is a hinge joint. Joints that allow movement are called synovial joints. A synovial joint s adapted to enable a joint to move easily. They contain cartilage, ligaments, bones, synovial fluid and a synovial membrane. Slide six The bones provide the solid base on which the tendons and ligaments are fixed. They are very resistant to being compressed, bent and stretched. The cartilage is the smooth layer which covers the ends of the bones and which stops the bones rubbing together. It has high tensile strength, but it is not rigid. Can compressed and is able to act as a shock absorber. The ligaments are strong fibres that hold bones firmly together. they form a protective cover around the joint. Are very strong and sufficiently elastic to allow movement when the bones in the joint move, so reducing the chance of dislocating a joint.